INTERVIEW TIPS
- Dont be afraid to ask for help
If you've received a call from a reporter and have questions about how best to respond call the Office of Communications at (202) 687-4328 for assistance. We can help you identify the reporter, sort through some of the issues that may be involved, and anticipate tough questions.
- Be Prepared
Study the issue of the interview and gather facts if necessary. Don't feel pressured to speak off the cuff remarks. If a reporter's call catches you off guard, tell the reporter you'll call them back. Keep in mind reporter's deadlines, however, if you agree to an interview you usually must respond quickly.
- Develop Your Message and Stick to it
Develop 2-3 core points you want to emphasize, regardless of questions asked, and continually use them in your responses. Repetition is key. Providing examples that highlight your points are often a helpful way to get your point across as well.
- Know Your Audience and speak to them
Put yourself in the place of those who read, listen, and watch the news outlet you're interviewing with and respond to questions as if you were speaking directly to them.
- Avoid "No Comment"
"No comment" often implies that you're hiding something and being evasive. Explain why you don't want to respond. If you don't know the answer say so and explain that you'll get back to the reporter with the information.
- You're Never Off the Record
Assume everything you say to a reporter could appear in print or be heard on the air.
- Speak simply and concisely
Reporters will usually use very short sound bytes, quotes or comments. Use conversational language and avoid jargon. Be wary of using jokes that might be taken out of context in a news story.
- Be Positive
A defensive tone often comes across in a reporter's story. Don't show anger or go on the defensive. Speak with a smile.
- Don't Always Accept a Reporter's Premise
Don't repeat a negative assertion when posed as a question; stay positive and focused and change the premise by answering your question.
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Additional Information
For more interview techniques or to sechedule a media training session, please contact the Office of Communications at either (202) 687-4328.
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