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PUTTING YOUR BEST FACE FORWARD ON CAMERA

Television presents its own unique set of interview dynamics. While it's most important to practice the guidelines above, some other helpful tips specifically for on camera interviews include:
  • Dress for Success — bright colors and solids clothing are best, you don't want your wardrobe to cause distractions. No busy patterns or reflective fabrics and not solid white; keep jewelry simple, no dangles. Avoid short socks and skirts. Socks should rise above pant leg when sitting and skirts should fall over the knee.

  • Makeup — wear it; for women, powder plus a bit more lip and cheek color than you'd usually wear; for men, powder too reduces shine on face and head.

  • Practice Good Posture — Sit or stand leaning forward, with legs crossed at ankles or one foot slightly in front of the other if standing. Sit or stand straight without being stiff. Sit on your jacket coattail.

  • Be Conversational — Imagine you're talking in a living room or a dinner guest.

  • First impressions count — In TV, you need to make a good first impression or else risk losing your audience. Make your main point first with a strong declarative statement. Fill in facts or anecdotes after that and then repeat your conclusion at the end.

  • Make eye contact — Look at the reporter or directly into the camera if no reporter is present. Ask if you ever have a question about where to look.

  • Gestures — keep them simple. Limit hand gestures to an imaginary triangle from the bottom of your chin to between your shoulders.

  • Get Comfortable — Make friends with the technicians, camera crew, producers and makeup artist in addition to the reporter. Engage in small talk to get acquainted and if something is not comfortable say so. Ask for water or another chair if that will make you feel more at ease. Talk to the interviewer ahead of time about questions that will be asked and topics that will be discussed.

  • Practice Makes Perfect — Anticipate questions and rehearse answers aloud or in front of a mirror. Videotape practice sessions and actual interviews and review for improvement.

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Additional Information

For more interview techniques or to sechedule a media training session, please contact the Office of Communications at either (202) 687-4328.


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